“New Fashion” Technologies at Zorlu Beymen Store
Luna Information Technologies has completely equipped Beymen’s new store in Zorlu Center with Digital Signage and touch screens!
Beymen opened its biggest store in Zorlu Center, which was opened in Istanbul in 2013. Zorlu Beymen store, which is the largest ready-made clothing store of both Beymen and Turkey, with an area of 10 thousand square meters, was designed by the world-famous Michel Group in terms of architecture. In addition to its size, the store attracts attention with its different works of art in every corner; Beymen serves with Dior, Dolce & Gabbana, Emilio Pucci, Stella McCartney, Tory Burch, Valentino, Saint Laurent boutiques and Beymen Club flagship stores.
New store-worthy applications
In this project achieved by Luna Information Technologies, the store’s architecture was completed with state-of-the-art digital signage and kiosk products. The orientation screens and kiosks in the store aim to highlight Beymen creations like never before. The huge videowall that welcomes the visitors at the entrance of the store works together with the touch table. When the customers touch any product on this screen, the product is reflected on the videowall created by the 4 screens and presents the product to the customer more closely and impressively.
These applications, specially developed for Beymen with the contributions of Luna Information Technologies, are controlled by the central management software. This software also ensures that desired content is displayed at desired time intervals.
What was used in the store?
» 4 screen videowall
» 3 screen vertical videowall
» 2-screen orientation screens
» 9 double-sided monolith kiosks
» 15 wall-mounted kiosks
» 7 digital signage screens